A controversial decision by discount retailer Target may be driving customers to the competition, and cutting into Target’s bottom line.
According to The New York Post:
Target’s potty mess is Walmart’s gain.
Car traffic at thousands of Walmart stores across the country increased over a seven-day period in late April — days after Target announced its controversial policy on transgender restroom use, The Post has learned.
A number of conservative groups started an anti-Target protest in the wake of the chain’s April 19 statement that transgender customers in its North Carolina stores could use restrooms and fitting rooms of the gender they identify with.
Over those seven days — April 23 to 29 — car traffic at thousands of Target stores fell off, according to a New York satellite data company.
The sizable change in traffic patterns at the two chains could mean Walmart gained a key advantage against Target.
While Target execs insist the boycott has had little effect on sales, Target stock prices have dropped from a yearly high of around $85 a share in recent months to less than $70 a share lately. The Blaze reports that the stock price drop began at the same time as the boycott hit Target in April.
The American Family Association says it has 1.25 million signed up on its website who pledge to boycott Target “until it makes protecting women and children a priority.”
The bathroom controversy began when activists took offense at a North Carolina law requiring transgender people to use public bathrooms, showers and changing rooms according to the sex on their birth certificate. Supporters of the law say it is needed to protect privacy and vulnerable women and children from molesters. The opposition says dangers are imaginary.
The Obama administration has faced off against conservative groups by issuing federal orders that no one should be denied use of the bathroom of their choice.
What do you think?